DaVita: We’re a Community First and a Company Second
June 24, 2013 | DaVita in the News
As I said when DaVita was named an award finalist this year, DaVita, in the kidney dialysis field, is in the Southwest Airlines genre in that it has a super-strong culture. It ended up winning that award, for military talent, and was honored as the recruiting department of the year in 2009.
Anyhow, on to DaVita’s new site.
One of the drivers of the project was a desire to give a stronger sense of its culture, something it does on the new site; it says in its interview tips that its culture is the No. 1 reason people join DaVita.
“When we looked at our former careers site and removed the names/logos off ours and our competition, they all looked very similar,” says Kristen DesPalmes, manager, recruiting strategy & innovation. “Since we are such a unique culture and employer, we felt our careers site should reflect that and showcase stories. We also were seeing mobile traffic at 26 percent, so we wanted a responsive careers site.”
“Responsive” meaning it’d translate well on different devices, from desktop to laptop to mobile.